JLG Global President and Chief Operating Officer visit China: Deepening local strategy, cultivating the Chinese market with innovation and manufacturing strength

China, March 17, 2025- Mahesh Narang, President and Andy Tacelosky, COO of JLG, a global leader in high-altitude work platforms and telescopic forklifts, recently led a delegation to visit China, conducting in-depth visits to key regional customers and conducting on-site inspections of JLG's Tianjin factory. This visit focuses on listening to customer needs, strengthening localization strategies, and reaffirming the core position of the Chinese market in JLG's global layout. JLG emphasizes that China is not only a business hub in the Asia Pacific region, but also an important cornerstone for the long-term development of enterprises. The company will continue to provide more efficient solutions for Chinese customers through localized research and development, manufacturing upgrades, and service optimization.

China is not only the core of the Asia Pacific region, but also a strategic pivot for JLG's global innovation. During the visit, JLG's global management visited Hongxin Jianfa, Zhongneng United, and some leasing companies in East China, Hong Kong, Macao, and Taiwan, conducting multiple in-depth exchanges, focusing on the needs of emerging fields such as new energy construction and urban renewal. CEO Mahesh Narang stated, "China is the center of JLG's presence in the Asia Pacific region and a key battleground for JLG to achieve technological breakthroughs and market growth. We firmly believe that only by deeply integrating into the Chinese market can we create greater value for global customers. In the future, JLG will accelerate the 'Fit for Market' strategy, develop products that are closer to the needs of the Chinese market with the support of China's strong supply chain, and provide full lifecycle service support beyond the equipment itself.

Tianjin factory: Localized manufacturing strengthens long-term commitment. In response to recent market concerns, JLG President Mahesh Narang emphasized the continued investment and confidence in the Tianjin factory. As one of JLG's globally important manufacturing bases, the Tianjin factory has produced tens of thousands of devices since its launch in 2010, serving the Chinese, Asia Pacific, and even global markets. COO Andy Tacelosky made it clear that the Tianjin factory is a symbol of JLG's commitment to the Chinese market. We will not only not withdraw from China, but also increase the proportion of localized production. By 2025, more than 10 strategic models of 'Chinese research and development, Chinese manufacturing' will be mass-produced in Tianjin to serve customers with higher cost-effectiveness and rapid response capabilities.

Service Upgrade: JLG announces the launch of the "Service Empowerment Plan" from response speed to value co creation, focusing on three directions to enhance customer experience: strengthening service network coverage, continuously optimizing the layout of service outlets nationwide, and improving regional response efficiency; Innovative service model: Explore tools such as digital remote support and customized customer training to help customers improve equipment efficiency; Full lifecycle value management: providing professional advice throughout the product lifecycle, from device selection to residual value optimization and secondary phone recycling. JLG's mission is not only to sell equipment, but also to become a partner for successful customer business. ”President Mahesh Narang emphasized, "We are building a more agile and sustainable business system in China through comprehensive localization of research and development, manufacturing, and services